Pop up advertisement had some serious cause to replace or change it into a new type one. When it started, people accepted it. It was full of information which the potential customers actually wanted to know and it served their purposes. But soon with the advancement of technologies and increased competition, pop-up ads became the headache of the Internet viewers.
It is tolerable when a pop up comes at the center of the page you are viewing if it comes once or twice and user wont mind to get little disturbed but when 20-30 times or even more than that it keeps on coming in the middle of reading a page, it is really a matter of annoyance to the viewer. Moreover when the content is even like pornographic site's ads. The pop-ups mostly contained full of porn site's information and therefore it was decided to be blocked by some web browser. Netscape has built in software to block pop-ups. AOL 8.0 version also has the same capability. Even Mozilla Firefox blocks most of the pop-ups also. Even if the Internet user uses the software which doesn't support pop-up blocker software, do not even bother to see pop-ups anymore. It was measured that nearby 50 millions pop-ups was never even viewed by the users while browsing. So the usability of pop-ups died actually.
The blocker software uses the logic to block a pop-up when they scan every input code going to publish in web browser. While it finds any JavaScript code which is going to open a new window in browser, it deletes the code and thus the pop-up blocks actually.
So change was needed to replace the pop-ups. And this is the reason when Hover Ads came actually. Hover Ads are made by DHTML layers with JavaScript code which move along with the page and it is actually the part of the page. Hover Ads do not open a new window for itself. Therefore the blocker software does not block it. The codes can be moved and animated also.
When a pop-up is blocked but Hover Ads can not be blocked then it is the best choice to move from regular pop-ups to Hover Ads as because ultimately it is a matter of advertisement and visibility. Hover is visible as it does not get blocked while a pop-up is either get blocked or deleted by the users. More visibility in Hover Advertisement comes out with more business.
Rest the user can add all the features like in pop-up ads in this new Hover Ad also.
Therefore now is the age of Hover Ads with all the colorful ideas of animation, graphic with link up to Merchant's website.
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